Participated in A&F freshman forum where I heard from A&F Co. leaders about who their customer is and how their behaviors, passions, and lifestyle drive everyday business decisions. Led a case study on Hollister with 9 college students to reinvent the retail experience, surveying over 70 participants to gain consumer insight. We developed strategies to enhance brand loyalty and pitched recommendations, such as high school campaigns and
reusable packaging to Abercrombie & Fitch leadership, receiving positive and insightful feedback for actionable business solutions.