I created a new jewelry brand called Free Spirit, beginning with in-depth research on materials and the development of mood boards and a cohesive color palette. To bring the concept to life, I designed detailed specification sheets, produced real-life samples, and built a strategic costing model. The brand introduces an innovative concept to the market, versatile two-in-one jewelry pieces that can be easily converted, transforming necklaces into bracelets and offering multiple styles in a single piece. This approach not only emphasizes creativity and functionality but also meets a clear market need for adaptable, multifunctional accessories.