During my internship with Ella Alden, a sustainable pajama brand specializing in organic cotton and block-printed designs, I developed creative social media content for Instagram and TikTok to highlight the brand’s unique value and aesthetic. My work emphasized the line’s eco-conscious focus and helped drive new customers. In addition to content creation, I gained valuable insight into small business operations by assisting with vendor sourcing, design and production processes, wholesale agreements, and pop-up event promotions. This experience deepened my understanding of both the creative and operational sides of running a small business.