A&F Analysis

Sewn-Product Analysis Spring 2024

For my final project for my sewn-project analysis class, I collaborated with a team and Daniel Walker, Manager of Creative Recruiting, Talent Acquisition at Abercrombie & Fitch Co., to conduct a comprehensive analysis of the company’s apparel and manufacturing operations. We delivered an in-depth SWOT assessment, highlighting A&F’s core strengths and internal challenges, and their manufacturing and supply chain. Evaluated the brand’s positioning and performance within the highly competitive retail landscape, and proposed actionable next steps to strengthen market presence and long-term sustainability.